Monday, December 23, 2013

Klout's Clout

I saw a really good article yesterday on USA Today asking how much clout Klout actually has. The article, and the people the reporter talked to, said "Not much" and the reason is the same reason I haven't been a huge fan of Klout. Sure I still check it every day or two but I don't let it influence what I do on social media because it just gauges interactions not content.

I can write a blog post that gets 100 views or post something on Tumblr that gets 50 reblogs but Klout doesn't record that. I do wish that Klout would come up with some sort of algorithm that could actually view quality of posts along with interaction. You can connect all your blogs to Klout (Blogger, Wordpress, Tumblr) but it doesn't actually do anything with that information. If it does record comments or reblogs, I haven't ever seen it utilized on my account. What's interesting about what I've seen on my account is that my score is held up by interactions on Twitter but Facebook interactions raise my score more and keep them steady which seems odd because I get much more interaction on Twitter and barely do anything on Facebook.

Or maybe it's just a huge conspiracy against me.

I like the way this woman is drawn. I don't know what it is but I really like it. There's your Christmas present this year, Chip. No snarky comment today.

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