I guess The Born Loser takes place in a dystopian future where McDonald's and Walmart run everything so they put "Mc" and "Wal" in front of everything so we now have "McJCPenny's", "Wal-lywood Theaters", "McHoliday Inn" and "Wal and Nobles".
This joke doesn't really work as McDonald's doesn't call it a McHappy Meal, it's just Happy Meal.
